Dogs In the Spotlight: Which Breeds Won Our Hearts in 2025?

Humans have bred dogs for their skills, companionship, and looks for thousands of years, resulting in hundreds of recognized breeds around the world—and even more unofficial dog breeds and mixes. With this many breeds to choose from, there’s a pup for just about everyone.

While every dog is unique, all those years of pet parenting also imparts certain truths: each breed type has unique traits that influence why we connect with and love them.

Out of the 1,000 pet parents we surveyed, 15% intentionally sought to adopt a mixed breed and just 26% had a specific breed in mind. What mattered more was size (58%) and temperament and personality (51%). These factors drove 41% of pet parents to admit a beautiful truth: Meeting their dog was love at first sight.

So which breeds have the pet parents of the United States of America fallen in love with? With over one million dogs added into Rover’s database in the last year, we reveal which dogs wear the popularity crown.

What Are the Most Popular Breeds in the USA?

Our user-submitted data comes from more than one million dogs welcomed to the Rover platform in the last year. These are dogs who have been adopted or brought home by pet parents, as opposed to litters being registered but not yet homed with a pet parent.

Here are the 20 most popular dog breeds of 2025 and how they have risen or fallen on the ranks:

  1. Mixed (—)
  2. Labrador Retriever (—)
  3. Golden Retriever (↑+1)
  4. Goldendoodle (↓-1)
  5. German Shepherd (—)
  6. Chihuahua (—)
  7. French Bulldog (—)
  8. Dachshund (—)
  9. Shih Tzu (—)
  10. Yorkshire Terrier (—)
  11. Australian Shepherd (—)
  12. American Pit Bull Terrier (—)
  13. Siberian Husky (—)
  14. Labradoodle (—)
  15. Bernedoodle (↑+1)
  16. Poodle (↓-1)
  17. Maltese (↑+1)
  18. Boxer (↓-1)
  19. Beagle (—)
  20. Miniature Schnauzer (—)

It may not be surprising to see that the list hasn’t shifted too much this year. After all, dog adoptions are down almost 4% from 2024. This could mean people’s criteria is also getting more specific… or haven’t changed at all.

Of the pet parents we surveyed, 53% insisted that they would choose the exact same breed, if bringing home a new pet today. Considering the number of senior dogs in the pet population grew to 52% between 2018 and 2024, it’s likely that these small spot shifts reflect a trend of pet parents choosing a breed they already know and love.

In fact, when forced to choose a different dog breed, pet parents reported factors that would influence whether the breed they chose would largely be cost-related, with grooming (26%), upfront costs (20%), and pet food costs (20%) being on their mind.

A photo of two French Bulldogs on Rover

Ellie and Gus, the French Bulldogs

“Ellie and Gus are inseparable and have caused me to fall in love with French Bulldogs as a breed! Together they are a hysterical pair that always keeps me laughing, loving, and remembering to not take life so seriously!”

— Austin, Dog Parent on Rover, Austin TX

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Top 10 Trending Dog Breeds in 2025

When it comes to breeds that aren’t already wildly popular with pet people, there are 10 breeds that stood out due to their presence in Rover’s database.

  1. Miniature Poodle
  2. American Staffordshire Terrier
  3. Cavalier King Charles Spaniel
  4. Toy Poodle
  5. Pug
  6. Australian Cattle Dog
  7. Pembroke Welsh Corgi
  8. Boston Terrier
  9. Doberman Pinscher
  10. Cockapoo

Compared to last year’s trending breeds, some—like the Bernedoodle—have graduated from being a trend to a household staple. The dogs on our trending list continue to see a rise in adoption or being brought home but not quite enough to break into the top 20. Learn more about why these may have been trending, be it celebrities, royalty, or TikTok that shot them into the spotlight.

#1

Miniature Poodle

Up 4% this year, the Miniature Poodles bring all the brains and charm of a standard poodle in a smaller, whiskered package. These lovable Velcro dogs stick close to their humans, which could by why they are sticking in the number one trending spot again this year.
About Miniature Poodles
#2

American Staffordshire Terrier

The American Staffordshire Terrier made a huge leap to spot #2 this year, likely thanks to its rising TikTok fame. Known as the “Nanny Dog,” the AmStaff is a good-natured, loyal family companion with a heart as big as its smile.
About American Staffordshire Terriers
#3

Cavalier King Charles Spaniel

Cavalier King Charles Spaniels are affectionate, gentle companions with royal roots and expressive eyes that melt hearts. Equally happy on a cozy lap or a casual walk, these charming pups are steady favorites for families seeking a loving best friend.
About Cavalier King Charles Spaniels
#4

Toy Poodle

Toy Poodles jumped two spots this year, thanks in part to their viral TikTok antics. Bursting with energy, smarts, and sass, these tiny pups pack big personalities into their petite frames—winning hearts (and followers) wherever they go.
About Toy Poodles
#5

Pug

Pugs, believed to be bred by ancient Chinese emperors as symbols of good luck, are beloved for their charming wrinkles and playful personalities. Famous pups like Noodle the Pug and Doug the Pug have made them stars on social media and beyond.
About Pugs
#6

Australian Cattle Dog

Australian Cattle Dogs jumped five spots this year, possibly thanks to one of the most popular cartoon dogs in history, Bluey. Just like Bluey and Bingo, these pups are known for their boundless energy and creative curiosity. They thrive with tons of physical activity and mental challenges, making them perfect for active, engaged families.
About Australian Cattle Dogs
#7

Pembroke Welsh Corgi

Pembroke Welsh Corgis are brand new to the list this year. They were famously beloved by the late Queen Elizabeth. These brilliant herding dogs are affectionate companions, known for their playful spirit and loyal nature—making them a royal favorite and a family delight.
About Pembroke Welsh Corgis
#8

Boston Terrier

Boston Terriers, new to the list this year, pack a ton of personality into a compact frame. Known as the “American Gentleman (or Lady),” they’re prim, proper, and, thanks to their charming tuxedo coats, always dressed for the fanciest party—or even just your couch.
About Boston Terriers
#9

Doberman Pinscher

Dobermans are new to the list this year, possibly thanks to their presence on TikTok and Instagram. Despite their tough reputation, these “velcro dogs” are loving, affectionate, and loyal. Protective by nature, they make excellent guard dogs while also being wonderful, devoted family companions.
About Doberman Pinschers
#10

Cockapoo

Cockapoos are vocal, smart pups—and we saw a spike in Google searches as people wondered about their full size. Mixes of Cocker Spaniel and Poodle, they have big personalities and aren’t shy about sharing them. They thrive on mental stimulation and love being close to their families, making wonderful therapy dogs and companions.
About Cockapoos
A photo of a miniature poodle on Rover

Coby the Miniature Poodle

“Why I love this breed? Simple. Small dog, Big City, Beauty and Brains. Seldom does Coby step out and not get compliments on how handsome he is and his beautiful chocolate coat. He’s got the brains to back the beauty. Mini Poodles are highly intelligent and easy to train, and Coby has proven as much.”

— Christina, Dog Parent on Rover, New York City NY

The 5 Rarest Dog Breeds in the US

With at least 100 of these breeds added to our database in the last year, these breeds are ones you’re unlikely to see romping around in your dog park. Various reasons can make these dogs harder to bring home, from having a distant country of origin (Japanese Spitz—#1) to gaining traction as a unique option for people who want traits for a dog in a specific working group (Gordon Setters —#3).

#1

Japanese Spitz

The Japanese Spitz is a relatively new breed from 1920s Japan, which is why they are rare to own in the US. These pups have a fluffy white coat, a perpetual smile, and a majestic curled tail. Cheerful and intelligent, they make delightful companions.
#2

Spinone Italiano

Descended from ancient Italian hunting dogs, the rare Spinone features wiry fur, noble beards, and expressive eyes. Mostly owned by hunting enthusiasts, Spinoni also excel in dog sports and therapy work. If you are interested in Spinoni pups, have a beard rag at the ready and be prepared for an opinionated companion.
#3

Gordon Setter

Originating from the Scottish Highlands, Gordon Setters were bred by the Fourth Duke of Gordon as tough hunting dogs. Known for their intelligence, loyalty, and affection, these resilient pups are built to endure rough terrain and harsh weather with impressive stamina and spirit.
#4

Blue Lacy

The Blue Lacy, known as the ultimate working dog, is loyal, hardworking, and bursting with energy. Sleek and compact, weighing 35-50 pounds, this breed often sports a rare slate blue coat and nose—a unique genetic trait that sets them apart.
#5

Spanish Water Dog

Spanish Water Dogs, originating in Spain more than 800 years ago, have curly, wool-like coats that can cover their eyes when grown long. With teddy bear looks and floppy ears, these pups are eager learners and fiercely loyal.

Bringing one of these rare dog home will surely turn heads and spark conversation. In some cases, that’s also good thing! Blue Lacys, the official dog of Texas, was once on the edge of extinction. Thanks to efforts to preserve the breed, this breed population is growing. What’s a better way to acknowledge this accomplishment than seeing them pop on our list of trending rare breeds?

Learn More About America’s Favorite Dog Breeds

Over half (67%) of pet parents say loyalty is the most desirable trait, followed by friendliness (60%), playfulness (58%), and cuddliness (55%).

See which personality traits the most popular dog breeds are known for to understand why they have such staying power for the average American pet parent or family.

#1

Mixed

Mixed breed dogs take the top spot again this year! Their personalities are wonderfully varied, shaped by diverse genetics. With 49% of pet parents adopting from a shelter, it’s not surprising they’ve (again) taken the top spot.
About Mixed Breeds
#2

Labrador Retriever

Labrador Retrievers hold steady in second place this year. Loyal, playful, and highly trainable, Labs have always been one of America’s most beloved breeds for families and active pet parents. Consider them the face card of dog companionship.
About Lab Retrievers
#3

Golden Retriever

Climbing up one spot, Golden Retrievers are naturally third. Inspiration to the “Golden Retriever Boyfriend” trend, these pups are known for their kind nature and eternal puppy charm. In fact, Goldens are reported to be one of the most photogenic, social media breeds.
About Golden Retreivers
#4

Goldendoodle

Goldendoodles, a Golden Retriever–Poodle mix, have soared in popularity since the 1990s. Dropping one spot down, this puppy-meets-teddy bear breed is infamous for their grooming shenanigans. But their trainability and loving nature is clearly still winning hearts.
About Goldendoodles
#5

German Shepherd

German Shepherds hold strong at number five this year. Loyal, intelligent, and protective, they’re known for their protective loyalty and role in K-9 units . Highly trainable and obedient, these active dogs thrive with plenty of exercise, mental stimulation, and strong routines.
About German Shepherds
#6

Chihuahua

Energetic and spirited, the popular Chihuahua is again number six. With major media moments—from the Taco Bell dog to Legally Blonde’s iconic Bruiser—these tiny pups easily fit the size factor most pet parents look for. Topping out at about five pounds, Chihuahuas are bold, affectionate, loyal, and vocal.
About Chihuahuas
#7

French Bulldog

French Bulldogs may be the pioneers of virality on social media but pet parents are also aware of their high health needs. This keeps them at a steady number seven on the list. Silly, sweet, and affectionate, Frenchies and their low-shedding coats are perfect for city apartment living.
About French Bulldogs
#8

Dachshund

Dachshunds, also known as Doxies or Weiner dogs, are clever, lively, and full of personality. These feisty, loyal, and playful pups stayed steady at number eight this year. Doxies are happiest with their humans and make excellent apartment dogs thanks to their small size.
About Dachshunds
#9

Shih Tzu

Known as “little lions,” Shih Tzus are affectionate lap dogs that live to snuggle and stay close to their humans. Their popularity stems from their size and adaptability for the urban lifestyle. Low-energy and content with short walks, Shih Tzus are the ultimate companions.
About Shih Tzus
#10

Yorkshire Terrier

Yorkshire Terriers take the number 10 spot again this year. Bold, spirited, and full of confidence, these pups pack big-dog energy into a tiny frame. Perfect for apartments and city life, Yorkies thrive on attention and love engaging with their people every day.
About Yorkshire Terriers
#11

Australian Shepherd

Hardworking, intelligent, and full of energy, Australian Shepherds are for the DINKs of the city. They require a lot of mental and physical stimulation, helping pet parents stay active and social. They hold the 11th spot for the second year in a row.
About Australian Shepherds
#12

American Pit Bull Terrier

Commonly mistaken to be an aggressive breed, real pet parents know that—with the right training and love—American Pit Bull Terriers have beautiful temperaments. They’re affectionate, loyal, and lovable. It’s why they’re rated one of the most human-like breeds and stay so popular year after year.
About American Pit Bull Terriers
#13

Siberian Husky

Steady at number 13, Siberian Husky have always been popular due to their thick coats and “wolf-like” appearance. This breed is also a TikTok darling, due to their playful independence and famous vocal tunes.
About Siberian Huskies
#14

Labradoodle

Labradoodles hold steady at number 14 this year. These pups are one of the first “doodle” breeds. With their teddy bear looks, they’re energetic, intelligent, and social dogs—perfect for families seeking a friendly, playful, and affectionate companion.
About Labradoodles
#15

Bernedoodle

As one of the trending breeds last year, it’s no surprise Bernedoodles, a popular mix of Bernese Mountain Dog and Poodle, have gone up a spot. These loving, goofy companions are popular due to their cuddly nature and rumors of needing less exercise than Goldendoodles.
About Bernedoodles
#16

Standard Poodle

Poodles are famously smart and playful. Because they can be small or large depending on the type, they are well-suited to a variety of lifestyles. Social and affectionate, Poodles are the introverts of dogs— they enjoy being with people but also appreciate quiet downtime to recharge.
About Standard Poodles
#17

Maltese

The Maltese, up a spot this year, is a classic lap warmer bred for companionship. Sweet-natured, loyal, and loving, these tiny pups form strong bonds with their people and thrive on close attention and affection from their pet parents.
About Malteses
#18

Boxer

Boxers, down a spot this year, are playful, affectionate, and full of enthusiasm. Smart but stubborn, they need consistent training, attention, and mental stimulation. Loyal to their people, they often prefer being the only dog and thrive on constant companionship.
About Boxers
#19

Beagle

Beagles, holding steady at 19, are sweet, snuggly, and always ready for an adventure—especially when their nose leads the way. These excitable scent hounds need solid leash training and plenty of exercise to keep their curious brains and busy paws happy.
About Beagles
#20

Miniature Schnauzer

Miniature Schnauzers hold steady at 20 this year, though we’re curious to see if they rise in popularity thanks to Krypto, Superman’s fearless sidekick. These intelligent, spunky, and trainable pups are friendly companions who thrive indoors—just be sure they get about an hour of exercise to stay happy.
About Miniature Schnauzers

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