Rover Privacy Statement

Last Updated: June 27th, 2023
[Previous versions: March 31, 2020; May 8, 2019; June 4, 2018; April 6, 2018; January 25, 2018; December 1, 2017; March 28, 2014; April 20, 2012; November 14, 2011; July 21, 2011]

This Privacy Statement explains how A Place for Rover, Inc. and its affiliates (“Rover, “we,” or “us”) collects, uses, and discloses your personal information to provide our services to you (“Services”). This Privacy Statement applies to personal information we collect when you use any Services, including but not limited to our website, software applications, and related services for pet owners and pet service providers (“Pet Service Providers”) to find each other and arrange for the provision of pet care services (the “Rover Service”), or when you otherwise interact with us.

Please note that certain of our affiliates may have separate privacy statements, including GoodPup (https://goodpup.com/privacy), which is owned and operated by PetCareNow, Inc. Our corporate affiliates and any separate privacy statements are listed here. This Privacy Statement does not apply to websites, applications, or services that display or link to other privacy statements, unless expressly stated otherwise in those privacy statements.

Changes to this Privacy Statement

We may change this Privacy Statement from time to time when necessary to reflect changes in our Services, how we use personal information, or the applicable law. If we make changes, we will revise the “Last Updated” date at the top of the statement. If we make material changes, we will provide you with notice or obtain consent regarding such changes as may be required by law. We encourage you to review the Privacy Statement whenever you access the Services or otherwise interact with us to stay informed about our privacy practices and the ways in which you can exercise choice over these practices.  The practices described in this Privacy Statement are subject to applicable laws in the locations in which we operate; this means that we only engage in the practices described below in a particular location if permitted under the laws of that location.

Table of Contents

How Do We Collect Your Information?
How Do We Use Your Information?
How Do We Disclose Your Information?
Information Security
Information Retention
Your Choices | Privacy Management Center
UK and European Economic Area Data Protection Rights
California Privacy Rights & Notices (CA - Do Not Sell or Share)
Contact Us

How Do We Collect Your Information?

The information we collect varies based on how you interact with us, which Services you use, and the choices you make. We collect and process information about you with your consent and/or as necessary to provide the products and services you use, operate our business, meet our contractual and legal obligations, protect the security of our systems and our customers, or fulfill other legitimate interests.

We collect information about you in various ways when you use our Services, including information you provide directly, information collected automatically, information collected via third-party data sources, and data we infer or generate from other information. We may also share information with, and receive information from, our affiliates for the purposes described in this Privacy Statement.

When you are asked to provide information, you may decline. You may also use web browser or operating system controls to prevent certain types of automatic data collection. But if you choose not to provide information that is necessary for certain products or features, those products or features may not be available or function correctly.

The table below sets forth how we may collect your personal information.

How Do We Use Your Information?

We may also use Other Third-Party Information, on its own or augmented by information you provide to us, directly to contact you, send you promotional materials, personalize our Service, prepopulate online forms, and better understand the demographics of our users.

How Do We Disclose Your Information?

We may disclose the personal information we collect with third parties with your consent or as we determine necessary to complete your transactions or provide Services you have requested or authorized. In addition, we disclose each of the categories of personal information described above, to the types of third parties described below for the following business purposes:

• Pet Service Providers. We share information about your booking with the applicable Pet Service Provider when you make or accept a booking.
• Public information. You may select options available through our Services to publicly display and disclose certain information when you sign up for and participate in the interactive areas of our Services, such as creating a user profile or writing a review (note that if you are a Pet Service Provider, your profile is discoverable to anyone who searches the Site or enters your unique profile URL into their browser).
• Service Providers. We share information with vendors, consultants, business partners, and other service providers who need access to such information to carry out work on our behalf. For example, companies we’ve hired to provide customer service support or assist in protecting and securing our systems and services may need access to personal information to provide those functions.
• Legal and law enforcement. We may disclose information in response to a request for information if we believe disclosure is in accordance with, or required by, applicable law, regulation or legal process.
• Security, safety, and protecting rights. We may share your information if we believe your actions are inconsistent with our user agreements or policies, to operate and maintain the security of our services, including to prevent or stop an attack on our computer systems or networks or to protect the rights, property or safety of Rover, its employees, its users (including their pets), or the public.
• Corporate transactions. We may disclose information in connection with, or during negotiations of, any merger, sale of company assets, financing, acquisition, divestiture, bankruptcy, dissolution, or other transaction or proceeding involving sale, transfer or divestiture of all or a portion of our business or assets to another company, to the extent permitted under applicable law.
• Affiliates. We may share information between and among Rover and our current and future parents, affiliates, subsidiaries and other companies under common control and ownership, for example, where we share common data systems or where access helps us to provide our services and operate our business. Our corporate affiliates may also use and disclose this information in accordance with their own privacy statements. Our corporate affiliates are listed here.

We may disclose de-identified information in accordance with applicable law.

Social Sharing Features

The Services may offer social sharing features and other integrated tools (such as the Facebook “Like” button), which let you share actions you take on our Services with other media, and vice versa. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of information collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.

Advertising and Analytics Services Provided by Third Parties

To the extent permitted by law, we may allow third party analytics and advertising companies to provide analytics services and/or serve advertisements on our behalf across the Internet. These entities may use cookies, pixel tags, web beacons or other similar technologies to collect information about your use of our websites and third-party websites, including identifiers and device information (such as cookie IDs, device IDs, and IP address), geolocation data, usage data, and inferences based on and associated with that data. To learn more about how these third parties use these technologies and how to manage your preferences, please read our Cookie Policy or see the Your Choices section below. Note that if you opt-out of third-party advertising cookies, you will still see online ads, but they will not be personalized.

Some of the information disclosures to these third parties may be considered a “sale” or “sharing” of personal information as defined under the laws of California and other U.S. states.  Please see the Your Choices and California Privacy Rights sections below for more details.

Please note that some of our services also include integrations, references, or links to services provided by third parties whose privacy practices differ from ours. If you provide personal data to any of those third parties, or allow us to share personal data with them, that data is governed by their privacy statements.

Information Security

Rover takes reasonable and appropriate measures designed to help protect information about you from loss, theft, misuse and unauthorized access, use, disclosure, alteration and destruction. Please be aware that no method of transmission over the Internet or through mobile applications is 100% safe. Therefore, although we use commercially reasonable means to protect your information, we cannot guarantee its absolute security.

To help us protect personal information, we request that you use a strong password and never share your password with anyone or use the same password with other sites or accounts.

Transfer and Location of Information

The information we collect may be stored and processed in your region, in the United States, or in any other country where we or our affiliates, subsidiaries, or service providers maintain facilities. The processing locations are chosen in order to operate efficiently, to improve performance, and to create redundancies in order to protect information in the event of an outage or other problem. We take steps designed to ensure that the information we collect under this statement is processed according to the provisions of this statement and applicable law wherever the information is located.

We transfer information from the UK, European Economic Area and Switzerland to the United States and other countries that have not been determined by the European Commission to have an adequate level of data protection. When we do so, we use a variety of legal mechanisms, including executing the Standard Contractual Clauses approved by the European Commission, to help ensure your rights and protections. To learn more about the European Commission’s Standard Contractual Clauses, please click here.

Information Retention

We retain information for as long as necessary to provide the products and fulfill the transactions you have requested, comply with our legal obligations, resolve disputes, enforce our agreements, and other legitimate and lawful purposes. Because these needs can vary for different information types in the context of different products, actual retention periods can vary based on criteria such as user expectations or consent, the sensitivity of the information, the availability of automated controls that enable users to delete information, and our legal or contractual obligations.

Your Choices

We provide a variety of ways for you to control the personal information we hold about you, including choices about how we use that information. You can opt in or out of certain uses of your personal information, through our Privacy Management Center:

Privacy Management Center

In some jurisdictions, these controls and choices may be enforceable as rights under applicable law. For more information about your specific rights as a resident of California, the UK or the European Union, see California Privacy Rights & Notices, CA - Do Not Sell or Share, and UK and European Economic Area Data Protection Rights.

Please note that this section applies to the Rover Service, and our affiliates may have different procedures for managing your privacy choices. You should refer to their privacy statements for more information.

Access, portability, correction, and deletion

You may access, update, correct or delete certain information about you at any time by logging into your account through our website or our mobile application and navigating to the “Profile” or “Account Settings” link.  If you need assistance, you may visit our Help Center.

If you wish to request deactivation or the permanent deletion of your account, or cannot access certain information we have using the above methods, please contact us using the information in the Contact Us section below. We may decline requests that are prohibited by law, could adversely affect the privacy or other rights of another person, are not required to be honored by applicable law, or where we are unable to authenticate you as the person to whom the information relates.

Location Information

When you first install or launch any of our mobile applications that collect location information, you will be asked to consent to the application’s collection of this information. We require location information, including your precise geolocation, to use certain features of our Services, so if you do not consent to this collection, you cannot use those features. If you initially consent to our collection of location information, you can subsequently stop the collection of this information at any time by changing the preferences on your mobile device. If you do so, certain features of our mobile applications will no longer function. You may also stop our collection of location information by following the standard uninstall process to remove our mobile application from your device.

Emails

You may choose whether you wish to receive marketing emails from Rover by updating your “Notifications” preferences under “Account Settings” in your online Rover profile or through our mobile application.  If you receive marketing emails and you wish to opt-out, you may also do so by clicking “Unsubscribe” in those emails. If you opt out of receiving marketing emails, we may still send you Service-related emails, such as those about your account or your ongoing business relationship with us.

Mobile Push Notifications/Alerts

We may send push notifications or alerts to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.

Text Messages

With your consent as required by applicable law, we may send communications containing service information (including technical notices, updates, security alerts and support and administrative messages), sales, marketing, or advertising messages, by autodialed, prerecorded, or artificial voice calls or SMS, text messages, email, over-the-top messaging platforms (such as WhatsApp), and other electronic means, at any phone number or email address you provide in connection with your account, even if your phone number is on the national or any state’s do-not-call registry. You may opt out of receiving these messages by following the prompt in an individual message or updating your “Notifications” preferences under “Account Settings” in your online Rover profile or through our mobile application (though you may continue to receive messages while we process your request).  However, if you are a Service Provider, certain Pet Care Services that you provide (as detailed in the Rover Service) may require you to receive service-related messages. If you do not want to receive these service-related text messages, then in addition to adjusting your Notifications preferences, you must withdraw from providing such Pet Care Services.

Data Sales

Some privacy laws define “sale” broadly to include some of the disclosures described in the “How Do We Disclose Your Information” section above. To opt-out from such data “sales” update your preferences at any time by visiting our Privacy Management Center or enabling the Global Privacy Control settings in a web browser or browser extension as described below.

Targeted Advertising

You have several options to opt-out from or otherwise control targeted advertising. First, you can use the controls available through our Privacy Management Center to decline advertising-related cookies. Second, you can use the Global Privacy Control setting in a web browser or browser extension as described below. Third, you can use the opt-out controls offered by the organizations our advertising partners may participate in, which you can access at:

• United States: NAI (http://optout.networkadvertising.org) and DAA (http://optout.aboutads.info/)
• Canada: Digital Advertising Alliance of Canada (https://youradchoices.ca/)
• Europe: European Digital Advertising Alliance (http://www.youronlinechoices.com/)

Fourth, you can use the other cookie or mobile ID controls described below.

These choices are specific to the device or browser you are using. If you access our services from other devices or browsers, take these actions from those systems to ensure your choices apply to the data collected when you use those systems.

Browser or Platform Controls

• Cookie controls. Most web browsers are set to accept cookies by default. If you prefer, you can go to your browser settings to learn how to delete or reject cookies. If you choose to delete or reject cookies, this could affect certain features or services of our website. If you choose to delete cookies, settings and preferences controlled by those cookies, including advertising preferences, may be deleted and may need to be recreated. Visit our Privacy Management Center or refer to our Cookie Policy for information on how to manage your choices with cookies used on our website.
• Global Privacy Control. Some browsers and browser extensions support the “Global Privacy Control” (GPC) or similar controls that can send a signal to the websites you visit indicating your choice to opt-out from certain types of data processing, including data sales and/or targeted advertising, as specified by applicable law. When we detect such a signal, we will make reasonable efforts to respect your choices indicated by a GPC setting or similar control that is recognized by regulation or otherwise widely acknowledged as a valid opt-out preference signal.
• Do Not Track. Some browsers include a “Do Not Track” (DNT) setting that can send a signal to the websites you visit indicating you do not wish to be tracked. Unlike the GPC described above, there is not a common understanding of how to interpret the DNT signal; therefore, our websites do not respond to browser DNT signals. Instead, you can use the range of other tools to control data collection and use, including the GPC, cookie controls, and advertising controls described above.
• Mobile advertising ID controls. iOS and Android operating systems provide options to limit tracking and/or reset the advertising IDs.

Email Web Beacons

Most email clients have settings that allow you to prevent the automatic downloading of images, including web beacons, which prevents the automatic connection to the web servers that host those images.

UK and European Economic Area Data Protection Rights

If the processing of your personal data is subject to UK or EEA data protection law, then in addition to the controls listed above, you have certain rights with respect to that information:

• Access and Rectification. You can request access to or rectification of your personal data.
• Erasure. You can request deletion of your personal data.  Please note, however, that a request to delete your personal data may be restricted if there is a valid legal reason to retain it and may continue to be retained by third parties with whom you communicated through the Rover Service. We may also retain cached or archived copies of information about your account for up to a year.
• Consent. If the processing of personal data is based on your consent, you can withdraw consent at any time for future processing.
• Data Portability. You may have the right to request your personal data in a format in which it can be transferred to another provider.
• You can object to our processing of your personal data if that processing is based on the fulfillment of our legitimate interests.
• For residents of France, you can send us specific instructions regarding the use of your information after your death.

To make such requests or contact our Data Protection Officer, please use the contact information in the Contact Us section below.  When we are processing data on behalf of another party that is the “data controller,” you should direct your request to that party.  You also have the right to lodge a complaint with a supervisory authority, but we encourage you to first contact us with any questions or concerns.

We rely on different lawful bases for collecting and processing personal data about you, for example, with your consent and/or as necessary to provide the services you use, operate our business, meet our contractual and legal obligations, protect the security of our systems and our customers, or fulfill other legitimate interests.

Please note that the above applies to the Rover Service, and our affiliates may have different procedures for exercising your data subject rights. You should refer to their privacy statements for more information.

California Privacy Rights & Notices / CA - Do Not Sell or Share

If you are a California resident and the processing of your personal information is subject to the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the “CCPA”), you have certain rights with respect to that information:

• Notice at Collection. At or before the time of collection, you have a right to receive notice of our practices, including the categories of personal information and sensitive personal information to be collected, the purposes for which such information is collected or used, whether such information is sold or shared and how long such information is retained. You can find those details in this statement by clicking on the above links.
• Right to Know. You have a right to request access to the personal information we collected about you. You can also request information about the categories of personal information we collected, the sources of collection, the purposes for collection and sharing of this information, the categories of information we shared, and the categories of third parties with whom we shared this information. Note that we have provided much of this information above in this Privacy Statement. You can see much of the personal information collected about you by logging into your account and viewing your profile. You may also make such a request by using the contact information in the Contact Us section below.
• Right to Request Correction or Deletion. You can request that we correct inaccurate personal information and that we delete personal information under certain circumstances, subject to a number of exceptions. You may make a request using the contact information in the Contact Us section below.
• Right to Opt-Out of “Sales” or “Sharing” (Do Not Sell or Share). You have a right to opt-out from any sharing of your personal information with third parties to the extent that such sharing is for “cross-context behavioral advertising” or otherwise constitutes a “sale” of that data under the CCPA. Note that the CCPA defines “sell,” “share,” and “personal information” very broadly, and some of our data sharing described in this privacy statement may be considered a “sale” or “sharing” under those definitions. In particular, we let advertising and analytics providers collect identifiers (IP addresses, cookie IDs, and mobile IDs), activity data (browsing, clicks, app usage), device data, and geolocation data through our sites and apps when you use our online services. We may also share information with corporate affiliates, which may be used in accordance with their own privacy statements. We do not “sell” or “share” any other types of personal information. If you do not wish for us or our partners to “sell” or “share” personal information, you may exercise such a request through the Privacy Management Center or enabling a recognizable opt out preference signal in your browser, such as the Global Privacy Control. If you opt-out using these choices, we will not share or make available such personal information in ways that are considered a “sale” or “sharing” under the CCPA.  However, we will continue to make available to our partners (acting as our service providers) some personal information to help us perform advertising-related functions. Further, using these choices will not opt you out of the use of previously “sold” or “shared” personal information or stop all interest-based advertising. For more information, see our Cookie Policy.
• Right to Limit Use and Disclosure of Sensitive Data. The Services may also require processing of “sensitive” data, as defined in the CCPA. This may include precise geolocation from your use of the Service, as well as social security numbers, government identification, communications with other users, as well as health data or other personal information you provide to us. When you are asked to provide information, you may decline. But if you choose not to provide information that is necessary for certain products or features, those products or features may not be available or function correctly. You have a right to limit our use of sensitive personal information for any purposes other than to provide the Services you request or as otherwise permitted by law. If we use sensitive personal information for such purposes, we will inform you and provide you the option to limit such use.

• Right to Non-Discrimination. You will not be discriminated against by Rover for exercising rights set out in the CCPA.

In the past 12 months, we have disclosed, for a business purpose, data from each of the categories of personal information we maintain to our business partners, affiliates, and vendors, as described in the table above.

You may designate, in writing or through a power of attorney, an authorized agent to make requests on your behalf to exercise your rights under the CCPA. Before accepting such a request from an agent, we will require the agent to provide proof you have authorized it to act on your behalf, and we may need you to verify your identity directly with us.

Further, to provide, correct, or delete specific pieces of personal information we will need to verify your identity to the degree of certainty required by law. We will verify your request by asking you to send it from the email address associated with your account or requiring you to provide information necessary to verify your account.

We do not knowingly collect or sell personal information of minors under 16 years of age.

Please note that the above applies to the Rover Service, and our affiliates may have different procedures for exercising your data subject rights. You should refer to their privacy statements for more information.

Contact Us

Account Deactivation or Deletion

Please call or email us using the phone number or email address for your region, as listed below.

Privacy Concerns

If you have any questions, concerns, or complaints about this Privacy Statement, please visit our Help Center or contact us:

UK/EEA Data Subject Rights

If you wish to exercise your UK or EEA data subject rights, please visit our Help Center or contact us using the information above. Please note that we may need to verify your identity and request to the degree of certainty required by law before taking further action on your request.

If you wish to escalate your inquiry after contacting our Privacy Team, you are welcome to contact our Data Protection Officer, Lucid Privacy Group:

• By e-mail: dpo@rover.com
• Rover Data Protection Offer, Attn: Lucid Privacy Group, 1050 Page Street, San Francisco, CA 94117, U.S.A.

You also have the right to lodge a complaint with a regional supervisory authority, but we encourage you to first contact us with any questions or concerns.

California and Other US-State Privacy Rights

If you wish to exercise your privacy rights under the CCPA or other applicable state laws or otherwise appeal a decision made by Rover regarding your data privacy rights, please contact us using the information above.  Please note that we may need to verify your identity and request to the degree of certainty required by law before taking further action on your request.