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Rover.com Cookie Policy

Effective: Mar 31, 2020

This Cookie Policy explains how A Place for Rover, Inc. and its affiliates (collectively, “Rover,” “we,” “us,” or “our”) collect and process information about you or your device on Rover’s websites (the “Rover Sites”) through our use of cookies. For information about our other data privacy practices, please visit our Privacy Statement.

By using the Rover Sites, you accept the use of cookies in accordance with this Cookie Policy, subject to any choices you make as described below.

What are cookies?

Cookies are small text files that can be stored on and accessed from your device when you visit a website. They may include a unique identifier that distinguishes your computer or mobile device from other devices. In addition to cookies, we may use other technologies to track your use of the Rover Sites, such as pixel tags and web beacons. Web beacons are electronic images that are contained within a website. When your browser opens a webpage that contains a web beacon, it automatically connects to the web server that hosts the image (typically hosted by a third-party). This allows that web server to log information about your device and to set and read its own cookies. We also include web beacons in our promotional email messages or newsletters to tell us if you open and act on them.

We use the term “cookies” in this Cookie Policy to refer generally to all of these technologies that may collect information automatically when you visit the Rover Sites. Cookies are common, and serve many purposes, such as letting you navigate between webpages efficiently, remembering your preferences, and generally improving your user experience.

Cookies can be “persistent cookies” that remain on your hard drive until they expire or are deleted, or “session cookies” that are deleted from your hard drive when you close your browser. Cookies can also be “first-party cookies” which are set by us, or “third-party cookies” which are set by others.

We use cookies, web beacons, mobile analytics and advertising IDs, and similar technologies to operate the Rover Sites and related online services and to help collect data, including other identifiers and device information and usage data.

For further information on cookies, including how to see what cookies have been set on your device and how to manage or delete them, visit www.allaboutcookies.org.

What kind of cookies are served through the Rover Sites?

We use four categories of cookies on the Rover Sites: Strictly Necessary Cookies, Functionality Cookies, Performance/Analytics Cookies, and Advertising Cookies:

Strictly Necessary cookies

Strictly Necessary cookies enable you to navigate the Rover Sites and use its features, such as accessing secure areas of the Rover Sites. Strictly Necessary cookies don’t gather information about you that could be used for marketing or remembering where you have visited on the Internet. This category of cookies cannot be disabled.

Functionality cookies

Functionality cookies enable us to enhance the functionality of the Rover Sites, including by identifying you when you sign in or remembering your specified preferences, interests, or past items viewed. We do not share or use information collected by functionality cookies for advertising purposes.

Our third-party partners who allow us to set Functionality cookies on the Rover Sites include the following:

Company name More Information/Opt-Out
Facebook https://www.facebook.com/policy/cookies/
https://www.facebook.com/help/568137493302217
Google https://tools.google.com/dlpage/gaoptout/

Performance/Analytics cookies

Performance/Analytics cookies help us analyze how you use the Rover Sites. Performance/Analytics cookies collect and store information such as how you interact with the Rover Sites, errors you encounter when using the Rover Sites, and which pages within the Rover Sites you go to most often. We use the information collected by these cookies to improve the Rover Sites and your user experience.

Our third-party partners who allow us to set Performance/Analytics cookies on the Rover Sites include the following:

Company name More Information/Opt-Out
Alooma https://www.alooma.com/privacy
Google https://tools.google.com/dlpage/gaoptout/
Qualaroo http://qualaroo.com/privacy-policy/

Advertising cookies

We and our third-party partners use Advertising cookies to collect personal information (such as the cookies stored on your browser, the advertising identifier on your mobile device, or the IP address of your device) when you visit the Rover Sites to deliver ads to you on third-party websites and applications, execute referral programs and brand partnerships, and populate job boards. We also may use Advertising cookies to know when you return to the Rover Sites after visiting these partners’ websites and applications. Mobile analytics and advertising IDs are generated by operating systems for mobile devices (iOS and Android) and can be accessed and used by apps in much the same way that websites access and use cookies. Our apps contain software that enables our third-party analytics and advertising partners to access these mobile IDs. This information is used to store your preferences and settings, track your interaction with the Rover Sites and third-party sites, develop inferences, deliver and tailor interest-based advertising, combat fraud, and fulfill other legitimate purposes. We and our third-party partners also share the information we collect or infer with third parties for these purposes.

Our third-party partners who allow us to set Advertising cookies on the Rover Sites include the following:

Company name More Information/Opt-Out
Atlas Solutions (Facebook) https://www.facebook.com/policy/cookies/
https://www.facebook.com/help/568137493302217
Facebook https://www.facebook.com/policy/cookies/
https://www.facebook.com/help/568137493302217
Google https://adssettings.google.com/
JustUno https://www.justuno.com/legal/cookies/
Microsoft/Bing https://about.ads.microsoft.com/en-us/resources/policies/personalized-ads
Rakuten https://global.rakuten.com/corp/cookie_policy/
YouTube https://adssettings.google.com/
Twitter https://help.twitter.com/en/rules-and-policies/twitter-cookies

How can I manage or delete cookies?

The following are examples of how you can manage or delete many of the cookies served through the Rover Sites:

  • Cookie opt-out links. You may manage or opt-out of certain uses of many cookies served through the Rover Sites by using the links provided above.
  • Industry opt-out sites. You may also opt-out of some uses of Advertising cookies by visiting:
  • Browser settings. Many web browsers accept cookies by default. If you prefer, you can usually change your browser's settings to reject and/or to remove many cookies. On some browsers, you can choose to let the Rover Sites place cookies, but choose to reject cookies from certain third parties (such as analytics companies or advertising companies). As the precise means by which you may do this will vary from browser to browser, please visit your browser's help or settings menu for more information.

Please note also that if you choose to reject or remove cookies, this may prevent certain features or services of Rover Sites from working properly. Since your cookie opt-out preferences are also stored in a cookie in your website browser, please also note that if you delete all cookies, use a different browser, or buy a new computer, you will need to renew your opt-out choices.

E-mail tracking

Rover may also use e-mail tracking technologies to monitor the success of e-mail campaigns it operates (for example, recording how many e-mails in a campaign were opened). If you do not want us to track emails we send you, some email services let you change your display to turn off HTML or disable download of images and exercising these rights should effectively disable our email tracking. In addition, you may also unsubscribe from our marketing emails as described in those emails.

Mobile Advertising ID Controls

The iOS and Android operating systems provide options to limit tracking and/or reset device advertising IDs. Please consult the settings on your device to exercise this choice.

Do Not Track

Some Internet browsers include the ability to transmit “Do Not Track” signals. The Rover Sites do not currently process or respond to “Do Not Track” signals. To learn more about “Do Not Track”, please visit “All About Do Not Track".

In addition to “Do Not Track”, there are many ways that web browser signals and similar mechanisms can indicate your tracking choices, and we may not be aware of nor honor every mechanism.

California “Do Not Sell My Info”

The California Consumer Privacy Act (“CCPA”) requires us to tell you if we have sold your personal information to third parties in the past 12 months and how to opt-out of future sales. Because the CCPA considers IP address, cookie IDs, and mobile IDs “personal information” and defines “sale” to include simply making data available to third parties, we are providing this notice to give you additional information. We let advertising providers collect IP addresses, cookie IDs, mobile IDs through our sites and apps when you use our online services, and their use of that information when providing us services may constitute a sale of personal data under the CCPA. We do not “sell” any other types of personal information.

You can opt-out from any sharing of your personal information with third parties if that sharing constitutes a “sale” of that data under the CCPA. You can opt out of this type of information sharing by opting out of third-party Advertising cookies as noted above.

Note that although we will not “sell” your personal information after you opt out of Advertising cookies, we will continue to share some personal information with our partners (acting as our service providers) to help us perform advertising-related functions such as measuring the effectiveness of our ads, managing how many times you see an ad, managing and reporting on ad performance, providing aggregate statistics and analytics, and/or reducing ad fraud. Further, updating your cookie preferences will not necessarily opt you out of the use of previously collected personal information by these cookies or stop all interest-based advertising. Please note that your cookie preferences are domain- and browser-specific. This means that if you visit other Rover domains, or replace or upgrade your browser, use another browser (or device), clear your browser’s cookies, or set your browser to refuse third-party cookies, you may need to reset your opt-out preferences.

You can find additional information related to California Privacy Rights in our Privacy Statement.

Modifications

We may change this Cookie Policy at any time, and any such changes will be effective when we post the modified version on the Rover Sites, unless otherwise required by applicable law.

Contact Information

If you have any questions regarding this Cookie Policy, please email Rover at privacy@rover.com.