While the holidays will look a little different for just about everyone this year, one thing remains the same: Dog owners consider their pups to be part of the family, which means including them in holiday traditions.
Rover uncovered this finding and more in this report that dives into key insights from a survey of 1,000 US-based dog owners. These pet parents were asked about their plans to include their dog in holiday traditions this year, like whether their pets will be getting gifts this year and how much they plan to spend. Here’s what we learned:
If you’re like most dog owners, you’ll likely be including your dog in your holiday traditions this year. The majority (77%) of pet parents plan to include their pups in their festivities in some way, whether that’s cooking a special dog-friendly meal or buying their pups a gift. Nearly a third of dog owners also plan to cook or give their dog more treats to celebrate the holidays this year.
When asked how the pandemic might impact their holiday plans with their dog the majority of pet parents (54%) said they plan to spend the holidays with their dogs by their sides. Since 2020 has been a challenging year for most, it’s easy to see why pet owners would want to keep their furry little stress reducers close by during the holidays.
Most people consider their dogs to be members of their family, and so including them in these annual traditions only feels natural. And one specific tradition stands out among the rest: Nearly 80% of dog owners plan to buy their dogs a gift this year. Nearly 70% of dog owners say their dog has a Christmas stocking, so it follows that they’d fill that stocking with toys and treats too!
Where will all those dog-friendly gifts come from? In the US, 57% of dog owners plan to primarily buy gifts for their pups online this year, followed by physical retailers like big box stores and smaller local pet shops. Just over half (51%) of dog owners plan to purchase a gift for their friend’s or family’s dogs.
When it comes to budget, 61% of dog owners plan to spend up to $49 on their dogs this holiday season, with one fifth planning to spend a bit more, between $50 and $74.
Based on trending data from the Rover Store, an online shop packed full of fun and useful products for pets and their people, we predict breed-specific merchandise will continue to be popular this season, especially for the most popular breeds. Gifts and products designed for owners of the five following breeds have risen to the top as the most popular: Doodle, Corgi, Boston Terrier, Australian Shepherd, and French Bulldog.
Most customers who visit the Rover Store come to shop for themselves (36%) with only a secondary intention of possibly getting a gift as well (28%), but 36% do wind up buying gifts for others at the end of the day. We see this not only as pet parents choosing to treat themselves—especially as more people are shopping online during the pandemic—but also an instinct within this community to share the love with other dog lovers in their lives.
The largest audience we see for the pet-themed products in the Rover Store is definitely dog moms, with dog dads close behind. In the last year, the store sold 63% more products aimed at dog moms than at dog dads.
Each year, Rover takes a look at the unique ways in which pet parents include their pets in their annual traditions, and each year we see just how strong the bond is between pets and their people. Our dogs have become more than simple companions—they’re complex and fully realized members of the family, and this year more than ever, pet parents want to keep their furry family members happy, pampered, and close by.
Looking for pet-themed gift suggestions and gift guides for dog lovers? Check out Rover’s Holiday Gift Guide 2020: Top Gifts for Dog Lovers with ideas for stocking stuffers, games, apparel, and much more.
Sources: Rover.com survey of 1,000 US-based dog owners via Attest in October 2020 and proprietary Rover Store shopping data.