Food = love. No one knows that better than our dogs. Of course, they’ll eat pretty much anything you toss their way, but you’re there to give them the good stuff! A better-quality dog food leads to a longer life, fewer vet visits, more energy, better digestion—the list goes on. But how do you find the right food?
The search is a lot easier than it used to be thanks to Boulder, Colorado-based “I and love and you.” Their food boasts real meat as the first ingredient, every time, is always grain-free with no weird fillers, and it includes pre- and probiotics to support your pet’s digestion. Plus, it comes in cute heart shapes. Extra dog love all around. They’re so confident about their ingredients they’ve created a searchable Ingredients Glossary you can dig into.
Read on for more about why this company is making dogs and their people happier and healthier.
Healthy Ingredients for a Healthy Dog
When you’re shopping around for dog food, it’s all about that label. Look twice! Avoid generic ingredients like “meat byproducts” and carb-errific additions like corn or wheat. Ingredient lists that start with whole proteins you can pronounce are best.
i and love and you dog food starts with real meat, includes recognizable veggies and necessary nutrients, and avoids added grains, sugars, and byproducts.
No Junk
Lots of popular dog foods use grain-based “fillers” that offer no nutritional value. Corn is among the most popular pet food fillers, but dog food with a high corn content is like fast food: cheap, filling, but nutritionally empty.
On the other side of the coin, a high-quality food will start with a whole protein, add nutrients via real fruits and veggies, and skip anything unnecessary. Take, for instance,“I and love and you” Naked Essentials and high-protein Nude Food.
A grain-free, filler-free formula with 35% protein and tummy-friendly pre- and probiotics.
Convenient Raw Food DOES Exist
Raw food is an increasingly popular choice for pet parents, but it can be a time-consuming commitment. Enter “I and love and you.” Their In the Raw line is easy-to-prepare and packs a nutritious punch with sustainably-sourced, minimally-processed raw food. Just add water and voila! You’ve got a full meal for your dog.
Back to Basics: Food for Allergies
If your dog suffers from skin irritations or poor digestion issues, and other common causes have been ruled out, it might be food allergies. The problem occurs when your dog tries to break down the proteins in an ingredient they can’t handle.
Not surprisingly, the top allergy-causing foods are nearly all proteins. The most thorough way to discover which foods your pet is allergic to is by process of elimination. You take your dog off his or her old foods and give a limited-ingredient food with a protein they haven’t had before. You can reintroduce the old foods to see how they respond and try to get the bottom of the problem.
Once you’ve determined the offending items in your dog’s diet, the next step is avoiding them as much as possible.
LovinglySimple food has just nine (count ‘em) ingredients. It’s poultry-free, grain-free, AND beef-free. Just the kind of food your sensitive pal can handle (and deserves).
Tasty Treats (That Are Actually Healthy)
Sure, your dog would welcome all the French fries. We can’t blame them. But dogs need protein, not carbs!
These heart-shaped treats are grain-free, filler-free, and approved by a holistic veterinarian.
“I and love and you” Hearties come in brain-boosting and joint-soothing versions. Our office dogs are big fans of the salmon-powered Super Smarty Hearties—grain-free and packed with protein and DHA to support brain and eye development.
The Bottom Line
A great dog food is the foundation for a great life together. Give your dog the highest-quality food without anything weird—and get ready for a lifetime of crazy fetch games, long walks on the beach, muddy dog park romps, and all the love you can handle.
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About “I and love and you”
The best love is the best food, and the best food should be available to ALL pets. We know that incredible bond between human and pet. It’s why we’re called “I and love and you”.
We are pet parents too – the type who bring their pets to work. We started in a small pet store in Boulder, Colorado, creating raw food for pets before healthy pet food was a thing. We’re still small and employee-owned, but our passion has grown into a mission: to help all pets live happier, healthier lives. Yeah, we’re borderline obsessed; just living up to our name.
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