SEATTLE – August 28, 2014 – Rover.com, the nation’s largest network connecting dog owners with dog lovers for hire, today announced significant growth in several key areas of its dog sitting marketplace. The company announced an increase of 575% in year-over-year revenue, driven by its acceleration in repeat usage, new customer acquisition and geographic expansion. Rover maintains its market-leading position with the largest dog sitting community in the country, consisting of more than 25,000 sitters and members in nearly 9,000 cities across the U.S.
“More and more people are relying on Rover as their trusted source to book an in-home care provider,” said Aaron Easterly, CEO of Rover.com. “While we continue to see a sharp increase in bookings from new members, every major aspect of the business continues to improve. We’ve always had incredible customer loyalty, but dog owners booking their first stay this year are booking again 30% more frequently than those that booked in our first year. There is no better compliment for the exhaustive effort we put into supporting our customers during the stay — with services such as 24/7 vet consultation, industry leading insurance, and photo and music video sharing — than to see them coming back more often.”
Over the last 12 months, Rover has propelled itself to the forefront of the sharing economy by stringing together a series of significant achievements. In March, the company announced a new $12 million round of funding. In May, Rover was named 2014 Startup of the Year by GeekWire. In June, Easterly was honored with the EY Entrepreneur Of The Year™ 2014 Award in the Pacific Northwest for the Emerging category. And in August, Rover announced it acquired Sleepover Rover®, a pioneer of the in-home dog boarding industry. With the acquisition, Rover also launched Rover Premier, a new consultation service to help dog owners find their perfect match. The service is currently available in Denver and will launch in half a dozen more cities over the coming months.
As a result of its rapid growth, Rover has also seen its employee base grown by 60% in 2014, including two key additions to its executive leadership team. Brent Turner recently joined the company as Chief Operating Officer and Teresa Kotwis as Chief Financial Officer. Turner has built and led high-performing teams at both startups and large corporations, including Microsoft, Marchex, aQuantive and Code Fellows. Kotwis brings strong experience gained in financial leadership roles from a wide range of companies such as AdReady, Classmates.com, Getty Images and Coinstar.
“We feel blessed when some of the most sought after executives in the industry decide to join Rover,” Easterly said. “The numbers speak for themselves, but we take tremendous pride in attracting the best employees and partners possible. We suspect that Brent, Teresa and Sleepover Rover are just the start of the amazing caliber of people that will work with Rover to build a world in which everyone can experience the joy of having a dog.”
Rover.com connects dog owners with a nationwide network of dog lovers for hire. Founded on the belief that everyone should have the opportunity to experience the unconditional love of a dog, Rover makes it easy for dog owners throughout the US to reach sitters who offer in-home boarding, pet sitting, dog walking, and day care. More than 92% of the population lives within a short drive of one of Rover’s 25,000 sitters, and 95% of reviewed stays have received a perfect five-star rating. In addition to connecting pet owners with sitters, the Rover platform offers complimentary premium insurance for all services booked through Rover, access to 24/7 vet consultation, mobile apps, photo sharing, videos of stay highlights, and optional sitter background checks.