Here at Rover.com, we’ve always been dog people, and now we’ve made it official. We’ve partnered with an award-winning creative agency, Pereira & O’Dell, to create and launch a new advertising campaign: The Dog People™. This is our first integrated national advertising campaign, and it rolls out nationwide today. The campaign shows off the truly amazing dog care provided by Rover’s community of pet sitters and dog walkers. They’re at the heart of all we do.
“Our goal with this campaign is to show pet parents that Rover can help them find true dog people who will care for their dog the same way they would,” said Halle Hutchison, vice president of marketing for Rover. “We’re a community of dog people in every sense, from our sitters, to the pet parents we serve, to the Rover employees, and this campaign is reflective of that.”
The campaign includes three beautiful TV commercials and plenty of new ads online, on radio and podcasts, and in outdoor spaces in big cities. Our goal? To show pet parents how Rover provides a welcome alternative to kennels, offering loving, local dog care right in their neighborhood.
We love these new TV spots that showcase what it means to be The Dog People™, and we think you will, too.
Check them out below!