Seattle’s stay-at-home order certainly hasn’t slowed down the trend of humanizing pets—in fact, it may have accelerated it. Pet parents across the nation have been spending increased time with their pets due to government orders and recommendations to stay home due to the coronavirus pandemic. Some in Seattle have even been attempting to take on a few of the services they would normally book a professional for, like dog grooming.
During Seattle’s stay-at-home order, 40% of dog owners in a recently online survey conducted by Rover.com say they attempted a DIY dog groom at home. However, it doesn’t look like most of them want to continue being their pup’s personal stylist, as 57% of those surveyed listed grooming as the service their pet is in most need of as the city looks toward reopening businesses that offer the service.
The trend of humanization in pets isn’t new, but this survey reveals how far many pet parents are willing to go to make their pets equal members of their families. For example, most pet owners surveyed (52%) said that their pet’s needs are equally as important as their own, and 34% of respondents highly prioritize their dog’s needs over their own. This is interesting because it points to how pet owners increasingly view their dogs as integral members of their families, with unique needs that they want to address with professional products and services.
“As Seattle begins to reopen and COVID-19 stay-at-home orders slowly lift, we’ve learned that a surprising priority for pet parents includes booking an appointment with a groomer,” says Alison Rutty, Rover’s Director of New Business Lines. “In fact, our survey found that a majority of owners view the needs of their pet as equal to or more important than their own, when it comes to personal care. Because grooming is such an important need for pet parents at this time, we are happy to once again offer our safe, stress-free and convenient in-home option.”
While the survey found that most pet owners (52%) will be prioritizing getting a haircut for themselves scheduled first, there’s a significant number of pet parents (47%) who will actually be scheduling a grooming appointment for their pets first thing. That’s pretty amazing considering how long many of us have gone without a professional haircut!
The bottom line: People are prioritizing the needs of their pets in increasingly interesting ways, including keeping up appearances through haircuts and grooming.
For more information on Rover’s health and safety procedures for grooming during the COVID-19 pandemic, visit our protocols page.