Brits* are splurging an average of £60 on their dog’s Christmas presents
London, December 2025: With the festive season upon us, Rover.com, the world’s largest online marketplace for loving pet care, has revealed that British dog owners spend an average of £60 on their furry-friends at Christmas – just to make the howlidays as special as possible for their pooch.
Whilst it’s the norm for the majority (73%) of pet parents to buy their dog a Christmas present, nearly half (46%) go as far as making up a stocking for their pooch. Putting pups before partners, over a third (38%) say they spend more on their dogs than their other halves, and even more shockingly, one in four427%) confess they spend more on their fur-babies than their own children.
The most common gifts include their dog’s favourite treats (84%), chew toys (81%) and a cuddly toy (46%) – however, it seems pet parents are upping their game this year. In fact, 35% of pet parents are planning to treat their fur-baby to gourmet treats this year, with personalised dog bowls (27%), designer dog beds (19%), designer collars (17%) and even doggy perfume (13%) also finding their way under the tree.
Brit’s Top 10 Boujiest Dog Gifts this Christmas
- Plush chew toy (36%)
- Gourmet treats (35%)
- Personalised dog bowl (27%)
- Designer dog bed (19%)
- Designer collar (17%)
- Doggy perfume (13%)
- Grooming presents (12%)
- Designer lead (11%)
- Doggy pedicure set (11%)
- Treat dispenser (11%)
And it’s not just the gifts that Brits* are wanting to make extra special this year – it’s the whole day too. A whopping 85% admit they don’t want their dog to feel left out of the celebrations, with nearly three quarters (73%) going to the effort of preparing a specially made Christmas dinner for their furry friend – complete with a festive feast of turkey (69%), pigs in blankets (39%), and a dog-friendly tipple (42%). One in five (20%) even serve their dog a juicy steak to mark the occasion.
What’s more, Brits* are going beyond simply including their dogs on Christmas Day – they’re making sure their furry friends are part of the festive build-up too. More than a third (34%) say they’ve bought a festive jumper for their canine companion, while 38% are taking their pup on Christmas light trail or along to the Christmas markets (25%). 16% are even visiting Santa’s grotto – giving their pooch the chance to meet Father Christmas himself.
Adem Fehmi, Rover’s Canine Behaviourist comments: “Christmas is an exciting time for dogs as they pick up on all the fun and energy around them, so it’s great to see so many owners including their pups in the celebrations. Whether it’s a new toy, a festive outing or simply more quality time with the whole family, these small gestures can really strengthen the bond we share with our dogs. Just remember that the festive period also bring new sights, sounds and foods, so keeping routines steady, avoiding rich or unsafe treats, and giving your dog a quiet space to relax will help ensure they stay safe and happy throughout the festivities.”
Whether you’re embarking on a festive getaway, attending Christmas parties, or simply taking some time for yourself during the festive period, Rover is here to help. With trusted sitters and walkers ready to care for your pet, new users can enjoy £20 off their first booking this Christmas with the code SANTAPAWS. Terms and conditions apply.
ENDS
About Rover:
Founded in 2011 and operating in 17 countries, Rover® is the world’s largest online marketplace for loving pet care. Rover connects dog and cat owners with loving pet care whenever they need it. Millions of services have been booked on Rover, including pet sitting, dog walking, in-home boarding, drop-in visits, and doggy day care. To learn more about Rover, please visit https://www.rover.com/uk/ or see our press room here: https://www.rover.com/uk/blog/press/
For more information, please contact: Rover@brands2life.com