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Clients asking for reduced price?

So I've had clients as us if we could do under $30 a night, usually under the terms that the dog will be there longer than a few days. We do $30/night because we go through RoverGo, which takes out a whopping 25%. So we don't even see all of it. Plus, we offer their dog(s) the best care and love. So it's more than worth the $30.

When I'm put on the spot about it, I tell them we will talk about it but every part of me wants to tell them that we don't get paid the full amount, etc, but I know that's unprofessional.

It's clearly stated $30/night on the profile. Never would they think of negotiating prices at a dog boarding facility.

How would you handle this? Thanks!

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I haven't had a situation where a client tries to negotiate the price but if I did I would let them know the rate is set and there isn't a way to modify it. Unless there are additional dogs involved or it is a lengthy stay then we could work around the rate.

I have a client that paid me 12.00 for drop-ins and now they are trying to rebook with me for 10.00? ??? I'm new to Rover and I don't know what to do?

14 Answers

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Pricing is hard. You have fair rates compared to other sitters in your city, and given your reviews and that you have repeats, I would stick to your guns. You might offer something like a "stay 10 nights get one night free" deal, or if a client asks for a discount consider it for a stay over 7-14 days, but remember that you don't want to be stuck caring for a pup and feeling like you and your work aren't valued. I personally only list my regular rate, puppy rate, and holiday rate on my profile, and only consider extra dog or extended stay discounts on a case by case basis (if owners see it listed I think they are more likely to ask!).

Recently I had a client book for over two weeks with two pups who asked for a discount. I ran a variety of numbers (what if I charge x dollars off for the second pup, what if I discount both pups x dollars, what if I take 10%, 15 %, 20% off the entire stay, etc, etc..) and looked at what the client would be paying and what I would be taking home after the 15% that Rover takes from me for each situation. I figured out the minimum I would be able to take for the work I was doing, and offered something in the middle (which ended up being 10%) and she was happy with the offer.

The other thing to keep in mind is that the type of clients you ideally want are the ones who do recognize the level of care you are providing and are willing to pay it. I have gotten better quality clients as my prices have gone up over the past 5 years.

If you feel like you need to justify your pricing, do so! You have looked at the rates of other top sitters in your area and are competitively priced, there are two of you, so you provide double the care, you have a large, fenced yard, and include whatever else makes you stand out as sitters.

Also, personally (and I'm sure others might disagree) I think it's fair to mention that Rover takes a cut. I think a lot of clients don't know about this, or forget about it when they are negotiating, and it is legitimately one of the reasons you aren't able to offer a lower price to begin with.

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Also! there is a facebook group where you can ask questions like this and get a TON of very helpful feedback. Here is the link, join us! https://www.facebook.com/groups/Rover.comSittersSocialNetwork/%3C/p%3E (https://www.facebook.com/groups/Rover.comSittersSocialNetwork/)

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As a side note: On your profile, I noticed that you have your Extended Stay rate set to 1 night, so it reads that if they are staying 1+ nights (which would include ALL boarding stays), that the rate is $25/night. This may be where the discount questions are coming from. Generally, I believe that sitters allow an extended stay rate after 10-14 days or so. However, I would politely decline their request for the discount and explain that you feel your rate is fair based on your experience/knowledge and the level of care that you will provide their pet. If they are a new member, you could state that while your rate is non-negotiable (or however you want to word this to sound more friendly), that you can offer them a $20 off coupon for their first stay. Perhaps you could look at lowering your additional dog rate, as currently it is the same as your regular dog rate. I believe that most sitters offer a discounted second dog rate (even if it's just $5/off) and you could use this a point that they are already receiving a discount. Either they will accept your rate, or they will continue to price shop and may go with someone else. I've generally found that those who are price shopping and/or looking for the cheapest care are not usually the types of clients that I would want to work with anyways.

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thank you! As far as the extended stay price, I JUST did that after I posted this question. WIll fix it. But there is no way any clients have seen that until an hour ago. We usually do $25 for an additional if they ask, if not, price will stay the same bc we get $7.50 taken out after rover fees.

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Hillary gave great advice. I am also a rovergo and only do stays in my home. I do push my Promo Code for 1st time customers that are using rover for the 1st time. I am "all inclusive" with walks, belly rubs, baths if they get dirty. It may help to promote that in your profile. I also charge a lower fee for the 2nd & 3rd dog from the same family.

When a client wants a discount, promote your promo code for 1st time rover clients, explain that your fee is all inclusive with the needs of their pups and includes walks. I have lost potential clients price shopping to either another sitters' lower fee or closer to their desired location. But, I have also taken a client that said the TLC and care was comparable to another rover sitter but I was a little lower in price. I am also located close to the major highways & airport. Now that rover is charging a "rover fee" on top of the sitters' fee, I am not sure if that may also have a bearing on the request for a discount.

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Yes. I think some pet parents mistakenly think the small 'rover fee' is all that Rover takes for it's cut. This has some pet parents thinking that we Sitters take everything minus a nominal 5% or so.

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I offer two discounts - 1) if the stay is 7 nights or longer my rate goes down by $5 for nights 8+. and 2) I charge $10 less for any additional dogs (these will be in the same family as I only take one boarding client at a time). I am firm on the discounts because my time and attention are valuable and Rover gets its cut off the top. I have probably lost a few clients because I don't negotiate but I don't care (one in particular I know of but they asked for any discounts up front so I knew they were price shopping). I do pet sitting as a business, not just to spend time with dogs, and I know professional facilities don't negotiate as a rule.

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Three/four words: DON'T DO IT!!

Think of it this way: You have a finite amount of space and time. If you use up a slot with a discounted dog then get a request for a full price dog that you have to turn down... well that's breaking an Econ 101 rule.

The ONLY person I've ever given a discount is someone who was one of my very first customers so when I did my second price increase I let her stay at the rate that was my first price increase. I went from $25 to $30 to $33 so she is still at $30. I know I lost a couple customers when my prices went up but I can't worry about that. They clearly did not have loyalty to us so I have to remember this is a business and not take those things personally.

P.S. There is absolutely nothing wrong with telling Owners that Rover takes a percentage. It's a fairly common business model and there is no reason it needs to be a secret.

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If this is a first time client, I think the request is totally inappropriate. Don't do it. I allowed for a couple of price breaks when I first started on Rover, but the dogs were always the worst.

If this is a repeat client, then I might consider it. However, at 25% going to Rover, I think it would be fair to explain that you can't reduce your take home pay.

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When pushed, I would come clean and tell them that you already receive less than the amount that they are paying now, and that to accept less would not make the stay worth your while. This is, first and foremost, a business, and you charge a rate that is fair to both you and the customer. If they would prefer to pay less, they can certainly take their dog to a boarding facility. The vets here will board a dog for $23 a night, but for a miserable experience, I'm sure.

I personally offer a 10% discount to clients who stay for 5 nights or longer.

If somebody is really hassling you about the price, then get firm with them. "I'm sorry, but I am not able to accept less than $30 per night. If this is more than you can spend, I can recommend cheaper accommodations for your pet elsewhere."

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Honestly they're just asking..... they're not demanding it. It's up to you to do it or not and it's perfectly ok to say no. I personally would not. Sometimes I will mention that their pick-up or drop-off time actually requires me to charge them more. I rarely find people are appreciative when you give them price breaks..... you could but I think you will regret it.

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I would not do it. That's extremely unprofessional on their part. Would you walk into a store and ask if you could have something cheaper?

I only offer discounted rates for extended stays, and I occasionally lower rates for some of my favorite clients.

The price is the price! If you give in on that, your client might start to push further to see what types of additional services you'll give.

Also I think you could professionally tell her that rover does take a fee out of your sitting cost to cover insurance and a 24/7 team.

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I haven't had a situation where a client tries to negotiate the price but if I did I would let them know the rate is set and there isn't a way to modify it. Unless there are additional dogs involved or it is a lengthy stay then we could work around the rate.

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