I always charge the same, except for very close friends, family or regulars. I do this full time, I invested quite a bit in my education and like any other business, I need the revenue. I also found that giving rebates does not bring me the type of clients I want and it makes me come off as not as professional.
I do channel as much business as I can though Rover since I like the insurance coverage and their website is very well done when to comes to helping us keep track of our business, our clients and all their stats. It also adds credibility and a sense of security for the pet owners, by working with Rover, it's not just little old me taking care of their pet but a whole team of people working behind me.
I unfortunately had a medical emergency with one of my boarders and even though it happened in the middle of the night as it usually does and Rover really was there and did all of what they promised so I like knowing I have a team of people to help me if I need to and so do my clients.