I started out in January and listed my boarding at $30 which seems to be the most popular rate in our area. Daycare ranges a lot so I just chose $24 and I put my walks at $10. I told myself that when I get 10 different customers per category that is when I will raise my rates by 15% to get the amount of money I actually want before rover fees are taken out.
I just raised my rates for walking by $2 and sent out this letter to my walking customers to notify them of the change:
"I want to take a moment to thank you for your commitment to me and my growing business. It is such a joy for me to provide walking services for your sweet dog. Not only that but also provide loving care, consistent photo updates, wellness checkups, fun doggy playdates at the park, and special treats (doggie sundaes…if allowed).
Since beginning this journey 3 months ago I’ve had 15 different clients and 22 bookings for walks alone. I strive to provide the best customer service, value, quality and availability in the NoVA area.
With that said, this business is my full-time job and I wanted to let you know that I will be slightly raising my walking rates to $12 per walk, which is still an unbelievable deal for this area. The second dog in the family is still half price. You can also still book in advance or short notice and I will never raise my rates for holidays, puppies or weekends. Any walks already booked for later dates will be locked in at the original price. If you have questions feel free to send me a message.
Thank you for your understanding but most importantly thank you for sharing your fur baby with me!
Sincerely,
Natassia E."
I will do the same thing after I get 3 more new boarding visiters ($6 increase) and after 5 more new daycare visitors ($5 increase).
Namasté, When you start to get a good rating then you would want to raise rates, as your credibility is shown. Remember, if the owner will compormise your business do not take the client on. I raise rates for puppies, older an multiple dogs any dogs that require more work. Namasté, Marcus