Updated March 28, 2014 [Previous versions: April 20, 2012; July 21, 2011; November 14th, 2011].
inform you of our policies and procedures regarding the collection, use and disclosure of
Personal Information (as defined below) we receive from users of www.rover.com (this "Site"). At Rover.com,
we understand that you value your privacy, and we want to help make your experience
with our Site and other services we may offer (referred to in this policy collectively as
may update this privacy statement to reflect changes to our information practices. If we
make any material changes we will notify you by email (sent to the e-mail address specified
in your account) or by posting the revised policy on this Site prior to the change becoming
effective. We encourage you to periodically review this page for the latest information on our
Policy have the same meanings as in our Terms of Service.
As used in this policy, the terms "using" and "processing" information include using cookies
on a computer, subjecting the information to statistical or other analysis and using or
handling information in any way, including, but not limited to collecting, storing, evaluating,
modifying, deleting, using, combining, disclosing and transferring information within our
organization or among our affiliates within the United States.
1. Information Collection and Use
Our primary goals in collecting information are to provide and improve our Site, our
Services, features and content, and to enable users to enjoy and easily navigate the Site.
2. Personally Identifiable Information
When you register with us through the Site and become a Rover.com Member, when
you choose to post or reserve a listing, or when you contact a Rover.com Member using
the “Contact” feature of the Site, we will collect personally identifiable information. This
refers to information about you that can be used to contact or identify you ("Identity
Information"). Identity Information includes, but is not limited to, your name, phone number,
email address and home postal address, but does not include your credit card number or
billing information. In order to process some of your transactions through the Site, we may
also ask for your credit card number and billing information ("Billing Information") (Identity
Information and Billing Information together, "Personal Information"). However, if the
address of a listing you post matches that of your credit card billing address, that address
would be considered Identity Information.
We also collect the other information that you provide as part of registration and the
administration and personalization of your profile webpage (e.g., without limitation, zip
code (on its own) and individual preferences or demographic information) ("Non-Identifying
Information"). Non-Identifying Information includes Personal Information that we aggregate
or otherwise render anonymous.
We use your Personal Information (in some cases, in conjunction with your Non-Identifying
Information) mainly to provide the Service, complete your transactions, and administer your
inquiries. We may use your Personal Information (and disclose it to third parties) to verify
your identity, derive other information about you, for fraud prevention, to enforce the terms
of the Terms of Service
and otherwise protect the integrity of our Site or Service, or to verify
other information you provided to us or included in your profile, including for example any
associations, certifications, or other attributes of your profile. We may also verify your profile
information through other means.
We also use your Personal Information to contact you with Rover.com newsletters,
marketing or promotional materials and other information that may be of interest to you. If
you decide at any time that you no longer wish to receive such communications from us,
please follow the unsubscribe instructions provided in any of the communications or update
your "user preferences" information. (See "Changing or Deleting Information," below.)
Please note that we may also use your Personal Information to contact you with information
related to your use of the Service; you may not opt out of these notifications.
We may use and disclose your Identity Information to third parties for
advertising and promotional purposes, but never for directing marketing
purposes without your consent. (See Section 11, below, for more
information regarding such use and disclosures to third parties.)
3. Log Data
When you visit the Site, whether as Rover.com Member or a non-registered user just
browsing (any of these, a "Rover.com User"), our servers automatically record information
that your browser sends whenever you visit a website ("Log Data"). This Log Data may
include information such as your computer's Internet Protocol ("IP") address, browser type
or the webpage you were visiting before you came to our Site, pages of our Site that you
visit, the time spent on those pages, information you search for on our Site, access times
and dates, and other statistics. We use this information to monitor and analyze use of
the Site and the Service and for the Site's technical administration, to increase our Site's
functionality and user-friendliness, and to better tailor it to our visitors' needs. We also
use this information to verify that visitors to the Site meet the criteria required to process
their requests. We do not treat Log Data as Personal Information or use it in association
with other Personal Information, though we may aggregate, analyze and evaluate such
information for the same purposes as stated above regarding other Non-Identifying
Like many websites, we use "cookies" to collect information. A cookie is a small data file
for two purposes. First, we utilize persistent cookies to save your registration ID and login
password for future logins to the Site. Second, we utilize session ID cookies to enable
certain features of the Site, to better understand how you interact with the Site and to
monitor aggregate usage by Rover.com Users and web traffic routing on the Site. Unlike
persistent cookies, session cookies are deleted from your computer when you log off from
the Site and Service and then close your browser. Third party advertisers on the Site may
also place or read cookies on your browser. You can instruct your browser, by changing
its options, to stop accepting cookies or to prompt you before accepting a cookie from the
websites you visit. If you do not accept cookies, however, you may not be able to use all
portions of the Site or all functionality of the Service.
DISCLOSURE SPECIFIC TO GOOGLE
Rover uses Google Analytics Demographics and Interest Reporting, which is based on Google Display Advertising.
You can choose to opt-out of Google Analytics for Display Advertising and manage
Google Display Network ads using Google Ads Settings. We use the
information provided by this service (such as age, gender and interests)
to improve the usability of the Site and Service, and to deliver more relevant content.
5. Web Beacons
Our Web pages contain electronic images known as Web beacons (sometimes called
single-pixel gifs) and are used along with cookies to compile aggregated statistics to
analyze how our site is used and may be used in some of our emails to let us know which
emails and links have been opened by recipients. This allows us to gauge the effectiveness
of our customer communications and marketing campaigns.
6. Messages Sent Via a Rover.com Account
As part of the Service, Rover.com Users may communicate with Rover.com Members
through use of the "Contact" feature on the site. Where Rover.com Users have selected the
option of adding one or more email addresses to an online form, the message they create
in the corresponding template will be sent from Rover.com to those email addresses on
their behalf. These email addresses will be used only for the purpose of sending the email
communication to the addressee.
Your friend may contact us at firstname.lastname@example.org to request that we remove this
information from our database, and we will use reasonable efforts to remove the
You can import contacts from your email account address book to invite them to send you
a recommendation. We collect the username and password for the email account you wish
to import your contacts from and will only use it for that purpose only. By choosing to import
your contacts, you consent to our access of your email address book.
Your use of the “Contact” feature (or any other messaging feature) of the Site is subject
to the Terms of Service.
We have the right, but not the obligation, to review, save, edit,
decline to transmit, and otherwise use such messages, including their contents, in our sole
discretion. YOUR USE OF THE “CONTACT” OR ANY OTHER MESSAGING FEATURE
OF THE SITE CONSTITUTES BOTH YOUR ACKNOWLEDGEMENT THAT MESSAGES
SENT USING THESE FEATURES ARE NOT PRIVATE, AND YOUR CONSENT FOR
US TO REVIEW, SAVE, EDIT, DECLINE TO TRANSMIT, AND OTHERWISE USE THE
MESSAGES OR THEIR CONTENTS OR DISCLOSE THEIR CONTENTS TO THIRD
PARTIES, IN OUR SOLE DISCRETION.
Identity theft and the practice currently known as "phishing" are of great concern to
Rover.com. Safeguarding information to help protect you from identity theft is a priority.
We do not and will not, at any time, request your credit card information, your account ID,
login password, or national identification numbers in a non-secure or unsolicited e-mail or
telephone communication. For more information about phishing, visit the Federal Trade
Commission's website at http://www.ftc.gov.
8. Information Sharing and Disclosure
Rover.com is designed to allow Members who have a home to host dogs ("Hosts"),
Members who will travel to another Members home to watch pets ("Sitters"), and Members
who wish to find care for their pets ("Pet Owners") to share information with one another in
order to facilitate arranging stays and sittings. Listings posted by Hosts and Sitters, ratings
and reviews of Hosts, Sitters and Pet Owners, and the Profile Information (as defined
below) of Hosts and Pet Owners, are visible to any visitor to the site. If a Host or a Sitter
and a Pet Owner enter into a confirmed transaction with one another (the Host accepts the
Pet Owner's request, and the Pet Owner's payment details are collected and processed),
then the Pet Owner and the Host's Identity Information are shared with each other in order
to facilitate the reservation. In no event is a Pet Owner's Billing Information shared with their
Host or Sitter.
If you post any of your information to a public area of our Service, please be aware
that it is no longer Personal Information for the purposes of this policy, and we or
anyone else may use such information without restriction. If you provide access to
Personal Information or other information, including your email address or name,
to a limited set of other users through any of our privacy controls or other settings,
please understand that Rover.com has no control over how others may collect, use,
or disclose such information.
9. Rover.com Members and Users
When you register through the Site and submit your Personal Information to create a profile
webpage, Rover.com Users will see your first name and last initial ("Required Member
Identifiers"). You can choose what other Personal Information you provide as part of your
profile ("Other Member Information") (together, your "Profile Information"). We will display
your Profile Information in your profile page, elsewhere on the Site, and on third party
sites (e.g., through the use of a Rover.com HTML "widget" or API). Any information you
choose to provide as part of your profile should reflect how much you want other Rover.com
Users to know about you. We recommend that you guard your anonymity and sensitive
information and we encourage members to think carefully about what information about
themselves they disclose in their profile pages. You can review and revise your profile
information at any time.
If you post a listing, we may publish that listing anywhere on the Site and may enable
third parties to publish your listing on their site through the use of an HTML "widget".
We may also display the geographical location of your listing in the form of a map so
that potential guests can see the general area and neighborhood of your listing, but your
actual street address will not be disclosed until you enter into a confirmed transaction
with another Rover.com Member. If you enter into a confirmed transaction with another
Rover.com Member (that is, you request hosting or sitting from another Member, the other
Member confirms your reservation, and your payment is processed, you will have access
to that Member's Identity Information, and that Member will have access to your Identity
Information. Note that Members will never have access to your Billing Information.
10. Aggregate Information and Non-Identifying Information
We may share aggregated information that does not include Personal Information and we
may otherwise share disclose Non-Identifying Information and Log Data with third parties for
industry analysis, demographic profiling and other purposes. Any aggregated information
shared in these contexts will not contain your Personal Information, unless such Personal
Information is Non-Identifying Information.
11. Third Party Service Providers
We may employ third party companies and individuals to facilitate, advertise and promote our Service, to provide
the Service on our behalf, to perform Site-related services (e.g., without limitation,
maintenance services, database management, web analytics and improvement of the
Site's features) or to assist us in analyzing how our Site and Service are used. These third
parties may have access to your Personal Information; if they do, this access is only so
that they may perform these tasks on our behalf and they are obligated not to disclose or
use it for any other purpose. We may also provide Personal Information to our business
partners or other trusted entities for the purpose of providing you with information on goods
or services we believe will be of interest to you. You can, at any time, opt out of receiving
such communications. We may use your Identity Information, alone or in conjunction with any
content you submit to the Site, to advertise and promote the Service and the pet care services you provide
(including without limitation, any photograph, words, pictures, or symbols),
and may provide your Identity Information and/or your submitted content to
third party service providers in connection with such advertising and promotion.
For example, we may ask advertisers to display ads on third party websites which
promote the pet care services you provide through Rover.
With your consent, ads which we request such third parties to display
may contain your name and contact information.
12. Compliance with Laws and Law Enforcement
Rover.com cooperates with government and law enforcement officials and private parties to
enforce and comply with the law. We will disclose any information about you to government
or law enforcement officials or private parties as we, in our sole discretion, believe
necessary or appropriate to respond to claims and legal process (including but not limited to
subpoenas), to protect the property and rights of Rover.com or a third party, to protect the
safety of the public or any person, in the event of a dispute, or to prevent or stop
activity we may consider to be, or to pose a risk of being, any illegal,
unethical or legally actionable activity.
13. Business Transfers
Rover.com may sell, transfer or otherwise share some or all of its assets, including your
Personal Information, in connection with a merger, acquisition, reorganization or sale of
assets or in the event of bankruptcy.
14. Changing or Deleting Your Information
All Members may review, update, or correct the Personal Information in their registration
profile by contacting us at email@example.com or editing the relevant part of their profile.
If you contact us, we will attempt to accommodate your request, including any request to
deactivate your record in our system. See below for privacy contact information.
We have put in place physical, electronic, and managerial procedures to safeguard and
secure the information we collect online to protect the Personal Information submitted to
us, both during transmission and once we receive it. No method of transmission over the
Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot
guarantee its absolute security. If you have any questions about security on our Web site,
you can contact us at firstname.lastname@example.org.
We will attempt to make any legally required disclosures of any breach of the security,
confidentiality, or integrity of your unencrypted electronically stored "personal data" (as
defined in applicable state statutes on security breach notification) to you via email or
conspicuous posting on this Site, insofar as consistent with (i) the legitimate needs of law
enforcement or (ii) any measures necessary to determine the scope of the breach and
restore the reasonable integrity of the data system.
16. Links to Other Sites
Our Site contains links to other websites. If you choose to visit an advertiser by "clicking on"
a banner ad or other type of advertisement, or click on another third party link, you will be
directed to that third party's website. The fact that we link to a website or present a banner
ad or other type of advertisement is not an endorsement, authorization or representation
of our affiliation with that third party, nor is it an endorsement of their privacy or information
security policies or practices. We do not exercise control over third party websites. These
other websites may place their own cookies or other files on your computer, collect data or
solicit personal information from you. Other sites follow different rules regarding the use or
disclosure of the personal information you submit to them. We encourage you to read the
privacy policies or statements of the other websites you visit.
17. Our Policy Toward Children
We do not knowingly collect personally identifiable information from children under 18;
nor do we allow such persons to use our Site or Services.
If a parent or guardian becomes aware that his or her child has provided us with Personal
Information without their consent, he or she should contact us at email@example.com. If we
become aware that a child under 18 has provided us with Personal Information, we will
delete such information from our files.
18. International Visitors
The Service is hosted in and provided from the United States. If you use our Service from
the European Union or other regions with laws governing data collection and use that may
differ from U.S. law, please note that you are transferring your personal data to the United
States. The United States does not have the same data protection laws as the EU and
some other regions. By providing your personal information, you consent to the transfer
of your personal data to the United States and the use of your personal information in
accordance with this policy.
19. Contacting Us