I haven't actually used the service yet, so I can't speak to that, but I did purchase it when I first signed up for Rover. My thoughts were that the badge would help my profile stand out and give potential clients peace of mind, especially since I didn't have any reviews or testimonials at that point. At a M&G yesterday, the owner (who was new to Rover) mentioned contacting me first mostly because of my badges- so I don't have any regrets about my "investment" in the Protection Package. I doubt that I will renew it next year now that I'm more established, though.

Hope that helps!