We created this community for dog lovers to connect
owners with sitters for home dog stays.
The Rover Team
Aaron Easterly, CEO
Rover's Top Dog, Aaron Easterly, brings an accomplished resume and more than 10
years of experience in the tech industry to the position of CEO. Prior to Rover, Aaron
was General Manager of Network Strategy and Monetization within Microsoft’s
Advertiser and Publisher Solutions group. In this position, he drove revenue and
improved yield from the $3 billion suite of Microsoft ad offerings. He began his career
with Microsoft in 2008 as General Manager of Ad Networks and prior to that he was VP
and General Manager at Atlas Publishing leading the team responsible for the design
of the company’s yield engine that defined methods for performance estimation,
segmentation and optimization.
As CEO of Rover, Aaron’s excitement and interest was piqued when we realized he
could help fellow dog owners solve a problem he has frequently faced himself. Aaron
also relies heavily on the invaluable consultations he receives on a nightly basis from his
four-pound Pomeranian, Caramel (but who doesn’t).
Aaron graduated with Honors from Harvard College with an A.B. degree in Economics.
Greg Gottesman, Founder of Rover.com
Greg had the idea for Rover.com thinking back on a not-so-pleasant experience at a
local kennel with the family dog, Ruby Tuesday. He pitched the concept of dog owners
preferring loving homes to kennels for their canine family members, and he and his
team won the top prize at a local Startup Weekend. It didn’t hurt that passion for dogs
runs deep in Seattle.
When not working on Rover.com, Greg is a Managing Director at Madrona Venture
Group, an early stage venture capital firm in the Pacific Northwest with approximately
$1 billion under management. Greg joined Madrona in 1997 and currently serves on
the boards of Rover.com, AdReady, Bocada, BuddyTV, Cheezburger, Decide, Intrepid
Learning Solutions, Nimbic, ThinkFire, and WildTangent.
Greg graduated Phi Beta Kappa with Honors and Distinction from Stanford University
and with Honors from Harvard Business School and Harvard Law School where he
was an editor of the Harvard Law Review. He is also the author of three books and an
adjunct faculty member at the University of Washington Business School, where he
teaches a class on Entrepreneurship.
Kristen Forecki, Director of Customer Experience
Kristen comes to Rover with a wealth of knowledge and expertise armed to lead the
customer and canine experience. Before Rover, Kristen worked at Amazon as a Senior
Product Manager, leading programs to improve the experiences of Amazon’s consumer,
institutional, and internal customers. She previously served as a Financial Analyst at
General Mills and consulted for The Boston Consulting Group, working with some of the
nation's leading nonprofits.
Before joining Rover, Kristen was away from home for her wedding and honeymoon,
and her Havanese puppy, Bartlet, contracted kennel cough while staying at a reputable
local kennel. Kristen was fortunate to have a local friend available to care for Bartlet
during her wedding, but she didn’t want to continue to impose on her friends. After
learning of Rover’s services, Kristen was hooked. Today, Rover is Kristen’s trusted
resource for Bartlet’s care, and she is thrilled to expand Rover’s already exceptional
Kristen earned an MBA from Harvard Business School and a BBA in Finance and
Marketing from the University of Wisconsin-Madison.
Susan Koehler, Chief Marketing Officer
Susan brings to the Rover team a passionate love of dogs and more than 20 years of
business and marketing experience in consumer and high-tech industries. She is a
consumer brand marketing expert having worked as a senior leader at Microsoft, Dial
Corporation and Warner Lambert Corp. to name a few. Susan is known for building new
innovative partnerships and ecosystems – like the digital imaging market.
Susan knew Rover was a lifetime opportunity to merge work and life. Her loyal
Labradors join her at work, as she focuses on creating a community of dog owners that
love their dogs and showing them Rover sitters will too. She sees the Rover workplace
environment as crazy fun because the dogs bring a homelike setting with fun and frolic
– meanwhile the Rover crew is busy building a leading marketplace connecting the dots
between dog owners and sitters.
Susan has an M.B.A. from Rutgers University and B.A. and B.S. degrees from Syracuse
University, and has been a member of Harvard’s JFK School of Government Women’s
Jason Kreitzer, Product Lead
Jason has more than 10 years of experience as a technical product manager with
a focus on building and managing online marketplaces. Most recently, he spent 6
years in Microsoft's Advertiser and Publisher Solutions (APS) group as a Sr. Product
Planner for the Microsoft Advertising Exchange and a Group Product Manager for the
Display Advertising business. (Say that 5 times with dog treats in your mouth). Prior to
Microsoft, Jason co-founded Clerity, an online question and answer marketplace, and
helped launch TerraPass, one of the first carbon offset retailers.
Jason and his wife, Kate, love dogs but weren't allowed to have a pet in their houseboat.
But after visiting a local Seattle shelter, they knew they had to adopt a mixed breed
which they named Oscar. This passion spurred them to convince the houseboat co-op to
allow a new dock pup and now Oscar has a big group of friends he sees daily.
Jason graduated Magna Cum Laude from Duke University with degrees in Economics
and Computer Science and also holds an MBA from Wharton.
Scott Porad, SVP Product Development
Scott has always been at the emerging edge of the consumer Internet. Most recently,
he was CTO at the Cheezburger Network, which leveraged user-generated content
and social interactions to make cats Internet famous. Prior to that, he was there at
the emergence of e-commerce as part of the launch team at drugstore.com, led some
of the first online permission marketing campaigns at Yoyodyne Entertainment, built
the first online fantasy sports games at Small World Software and the original content
management system for ESPN.com at Paul Allen’s Starwave.
Scott didn’t grow up with dogs, but thought a dog would be good for his kids. The kids
led the search, and although his wife had big chocolate labs growing up, they decided on
a hypoallergenic breed because of Scott’s allergies. When Oscar, a miniature schnauzer
arrived, he immediately bonded with Scott, curling up in his already familiar and reliable
hands. You can now find Scott walking Oscar nightly around his home in a Seattle
Scott graduated from the University of Washington with a degree in Business
Administration. Scott was named Seattle Startup Tech Star for 2012, frequently presents
at industry events ranging from SXSW to WordCamp, and blogs regularly.
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