Discount for returning customer / owner?

Depends on the customer. When I've raised my rates, I've been happy to discount them for returning customers when they have asked, but generally they're happy to pay the new rates.

I raised my rates twice in the year I've been a http://rover.com sitter, and am now the most expensive in my area, yet continue to get the most business. I am also a dog trainer, so my clients are happy to pay extra for someone who is very knowledgeable about pets. I offer a rewards program, where after 12 nights, they earn a free one. I also offer multiple dog, and extended stay discounts. I have had some people not book with me because of price, but that hasn't slowed me down. My prices, while higher than others, are absolutely fair for the attention and care their pets receive. I love all of my clients!

I make no differentiation between new and returning customers, even when I raised my rates (only once thus far). My returning customers didn't even blink. If you would like, you can adjust the booking amount to reflect your old rate for a returning customer, but I would make it clear just how long that old rate will remain in effect.

I have raised my rates to with no question from my clients. For the most part the rate I charge is less than other options and the services is EXCELLENT. Plus the rate hikes are usually nominal. My intro price was $25 and is now, after 10 months, at $35, which is comparable to other sitters in my area.

I am a Rover sitter and a Rover user for my own dog and 2 cats. The sitter I usually use for my own pets raised her rates recently, but added a note in the first sentence of her profile that she had raised her rate, but would charge her old rate for prior clients. I think this is a nice way to do it. I would not mind her upping my rate, she is worth it, as long as I know ahead of time what I'm paying.

I myself have only been a Rover sitter since July, and I started with a lower suggested rate ($35). After my first two clients, I upped my rate $5, because the reality is it wasn't worth it for me to continue at the lower rate. I've had no problem getting new clients since then, as I'm still in the competitive range for my area. I've also rebooked with the first person, and she said nothing about the increase in prices, was happy to pay. If I upped more now, after having booked with 7 different clients, I would probably add a note to my profile. I think it's nice to offer a discount to repeat clients, but make sure you're making enough (minus Rover fees) for you!

I haven't raised my rate, but am getting people questioning my second dog rate as it goes up $10 after 5 days for extended bookings. Do most people expect it to go down for long stays? I might give them the $50 off if they ask, but won't automatically give it. Still not sure. I think my rates are very inline with the comps and really don't want to get into the discount game.

I have kept my repeat frequent travel customers at their same rate when I raised my rates. I did raise my rate for one customer and they didn't blink. I do charge a set rate for the 2nd and 3rd dogs and it doesn't matter how long their schedule dates, even if it is for just over night or for 3 weeks. Some of my customers tell me I am "worth more!" Hmm, maybe in the coming new year.