After the hustle and bustle of the holidays, the beginning of the year may seem a little slow. But that doesn’t mean your business needs to slow down. Use this quiet time to jumpstart your business with these tips.
First, temper your expectations. January-March are unlikely to be as busy as the holiday season, but that doesn’t mean people still don’t need pet care. Some things to think about during the slow season are:
- Reach out to regulars. Your existing clients might not be taking another big trip, but that doesn’t mean a long weekend isn’t on the horizon. Send them a message letting them know you’re available. Plus, they may not be going on vacation, but their dog still might need walks or daycare during the day.
- Check out different revenue streams. Have you ever offered dog walking or have another service you’d like to experiment with? Let your existing clients know you’re offering a new service.
- Start thinking about spring break. It seems far away, but people often start thinking of their spring break vacations right about now. Change your headline to reflect your spring availability so new clients know, and message your existing clients to remind them that you book up fast.
- Look for new clients. Use promotional materials and put the word out with your regulars in case they can refer you to a friend and get your business cards to the vets office, groomers, and anywhere else pet parents congregate. You never know who’s looking for a pet care provider.
You can also think about ways to improve upon and organize your business during this laid back period. Think about:
- Improvements. Does your backyard or dog space in the home need work? It’s much easier to make changes when there are no dogs in the home.
- Tax season. Get a head start on tax season so you can be ready to file. If you have questions about filing, check out our tax hub.
Don’t forget, you deserve a break too! If you feel like you need some rest, take it. Just don’t forget to mark your calendar as unavailable and let any recurring bookings know that you’re taking a much needed vacation.
The most important thing is that you stay engaged during the slow season, but by making plans and keeping in touch with your regular clients you’ll hit the ground running when the busy season starts up again.