The Rover.com team has some great news to share with you—we’ve received $12 million in new funding!
We launched Rover nationally two years ago to provide pet parents with an alternative to kennels. It was more than a business opportunity; it was a mission to bring the joy of pet companionship to every responsible person in the U.S.—whether they work long hours, travel frequently, or don’t have a local network of family and friends to help out with care.
As a busy tech executive, this problem was of personal significance to me. I’ve had Caramel, my four-pound Pomeranian fluffball, for a decade. The thought of taking her to a kennel was tantamount to leaving her at an orphanage. Sure, she may have a place to sleep and a bowl of food, but she would be wondering why I abandoned her—and I’d hate myself. Like most pet parents, I’d frantically go down my address book trying to find the friend I could impose on each time. Now with Rover, something superior is possible: an affordable way to find someone who actually wants to spend time with her.
When we founded Rover, we had to confront the dumbfounded expressions of former colleagues and the questions from the media on whether or not this was a tech business worthy of serious investment. Personally, I can imagine no area more worthy. Fast-forward to today; those people no longer think we are crazy, as we’ve changed the way people approach pet care.
So what does this funding news mean for our community’s pet parents and sitters?
We’ll continue to add to the benefits we provide. Rover already offers pet insurance, 24/7 vet consultation, mobile apps, photo sharing, videos of stay highlights, sitter background checks, and customized dog tags, but we’re constantly seeking ways to offer you more so you can enjoy peace of mind, knowing your dog is safe and well cared for.
We’ll be improving the experience of our mobile application so it’s easier to search for sitters, book stays, and stay connected with your pet while you’re away.
We’ll be broadening the dog walking and day care services currently offered on the site and increasing their availability.
We’re working to update our mobile applications to enhance the Rover experience and increase functionality.
We’ll be accelerating our customer acquisition efforts to help you grow your business as big as you want. (Sitters joining Rover today earn 50 times more money in their first 90 days as those joining a year and a half ago.)
We’ll continue to offer free professional liability insurance for any stays booked through Rover.
We’ll continue and expand our program of giving sitters $5,000 of promotional credit to attract prospective customers; we are committed to your success.
In addition to the financing, we’re thrilled to welcome Menlo Ventures to the Rover pack. The Silicon Valley venture capital firm has amazing experience, having been involved with Uber, Poshmark, oDesk, and Rev, to name a few. We can’t wait to have them lend their expertise to the team as we take Rover to the next level. We’re also honored that existing investors Madrona Venture Group, Foundry Group, and Petco continue to be as excited about the Rover community as we are, and chose to increase their investments.
For those interested in learning more, you can read the press release.
It has been a great adventure so far and we can’t wait for what lies ahead! Thank you for all your support!
Aaron and Caramel Easterly
CEO and Chief Rover, respectively