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Seattle PI Acquires Sleepover Rover, Launches First-Of-Its-Kind Premier Service
Seattle PI, 8/7/2014, the nation’s largest network connecting dog owners with dog lovers for hire, today announced it has acquired Sleepover Rover®, a pioneer of the in-home dog boarding industry. As a result of the acquisition, Rover is also announcing that it has launched a new high-touch service, Rover Premier.


TechFlash_logo_small Raises $12 Million
TechFlash, 3/12/2014

This newest round of funding was raised by new investor Menlo Ventures, with additional funds from existing investors Petco, Madrona Venture Group, and Foundry Group.

GeekWire_logo_sm Secures Series C Funding from Menlo Ventures GeekWire, 3/12/2014

Menlo Ventures, a Silicon Valley venture capital firm that has invested in, Uber, and Tumblr, has invested $12 million in With this funding, Rover plans to expand its online services and features for dog sitters and dog owners.

SeattleTimes_logo_small Lands More Than $12M in Funding Seattle Times, 3/12/2014

The Seattle-based online website, which connects dog owners with dog sitters nationwide, plans to use the latest funding round to expand its workforce and offerings.

Love dog-watching?’s Live Webcam Offers Glimpse into Dog-Friendly office GeekWire, 11/22/2013 

Check out’s new live stream—coined “#RoverCam”—they’ve set up inside their dog-friendly office. The Seattle startup, which hosts an online marketplace for dog sitters, wanted to give customers an opportunity to experience the company culture, which allows employees to let their canines roam around the office freely.

Top Ten Ways to Take Advantage of the ‘Sharing Economy’ Los Angeles Times, 11/22/2013

Sites such as…connect dog owners with trusted dog sitters who live near them. Dog owners get to leave their pets with a sitter in their home while dog sitters get extra cash and get to hang out with a furry friend.

collabcoMaking a Trustworthy Community Marketplace: How Ensures Satisfied Customers Collaborative Consumption, 11/16/2013 takes a number of approaches to eliminate doubt and make clients confident in the service. The strategies uses aim to make the site as personal as possible.

Steps to Finding the Perfect Dog Sitter with PetCareRx Blog, 11/15/2013 

Many pet owners feel reluctant about leaving their pet when they go on vacation, in large part because they aren’t really comfortable with their current boarding solution. has an alternative: it helps pet parents find trusted dog sitters close by.

An Easy Way to Find a Good Pet Sitter Real Simple, 11/11/2013 As if traveling for the holidays isn’t stressful enough, being separated from your pets can be difficult. To give yourself (and your furry friends) a peace of mind before choosing a sitter, schedule a meet-and-greet before you go away.


From Doctor to Dog Sitter: Why This MD Left the Hospital to Take Care of Four-Legged Friends GeekWire, 11/11/2013 Tserng is a doctor-turned-dog sitter. It’s a career change that Tserng has embraced–after all, she’s happier everyday and making more money in the process. It’s been a nice change of pace from the 9-to-5 world and if the past few months are any indication, she and her friend are on pace to make $100,000 per year. Shout-Out King 5 New Day Northwest, 11/1/13 is an adorable, convenient pet website based here in Seattle. It’s a network of dog-owners and dog-sitters, and it’s free to join!

Start-Ups in Seattle 10/18/13Chances are your workplace hasn’t gone to the dogs quite like this one. At workers are encouraged to bring their dogs to work.

Rover: My Small Business Story Up Global, 10/11/2013 Rover won Startup Weekend back in 2011 with a vision to provide trusted pet sitters in every city.

Rover Partners with Animal Rescue for First Annual Casino Night 10/11/13, the digital home dog boarding leader that connects dog owners with approved and reviewed dog sitters, is continuing to work with animal rescues across the country. It’s teaming up with Lucky Dog Animal Rescue for their first annual “Let’s Get Lucky” casino night. Adds the San Francisco SPCA as a Sit-A-Dog, Save-A-Life PartnerReuters, 10/4/13 “We are excited to be joining Rover’s Sit-a-Dog, Save-a-Life program and believe this is a partnership that will benefit both of us,” said Jennifer Lu, Marketing and Communications Manager at the San Francisco SPCA. “Both of our businesses believe that all animals deserve forever homes, and by working together we will continue to advocate for animal welfare and enhancing the human-animal bond.”

strictly vc

Rover: A Dog’s Tale 
Strictly VC, 10/3/13

Many pet owners just despite the idea of taking their dog to a kennel. To them, it’s like taking a kid to an orphanage, a place where dog might sleep and get a meal but could have a terrible experience. If every dog owner used an inexpensive solution like Rover, it could become a $61 billion business.

Dog 2.0: This Time is Different (Really) StartUp Beat 9/10/2013 Rover offers dog owners a community of hand-selected dog lovers to serve as hosts when dog parents travel. We’ve borrowed data and statistical techniques from the finance and online media industries to evaluate sitters (in addition to the human reviews) and constantly improve the experience.

star news onlineToday, the family dog really is family Star News Online, 8/28/2013 Since is a social community that connects dog owners with trusted dog sitters across the country, Easterly is pleased, though not surprised, that the vast majority of people who share their homes with at least one dog (over 75 percent) suggest that research into choosing a pet sitter is equally as important as choosing a babysitter.

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